– By Teresa Greenfeld –
When you discover something on the brink of greatness, you know it. Like finding the perfect wedding dress, or the perfect man, it’s something you can’t quite put into words. You can try to attach certain criteria to it, but you quantify it in any real way. You just know.
One look at MAXFOWLES‘ debut collection for fall 2012, and you know you must be feeling the same thing as whomever first saw Alexander Wang’s debut collection. There is a definite sharp intake of breath, a fluttering of the stomach, and a sudden urgency in the air. The collection is very much representative of its husband and wife design team, Max and Parisa Fowles (seen above): cool and sleek, with an international polish. The undeniable sexiness of the collection lies not in a brazen showing of skin, but in its combination of textures and tailoring; in its use of leathers, silks and fur details. It lies in the story it tells, of the jet-set woman with an elegance, an edge and a secret. There is not a piece out of place; perhaps reflective again of its designers, who seem so in tune with one another, they often finish each other sentences.
MAXFOWLES is a classic in the making; not only one to watch, but to get your hands on, to own, and to wear, as soon a possible.
I sat down with Max and Parisa to talk style, inspiration and all things MAXFOWLES:
Teresa Greenfeld: Fall 2012 is your debut collection; what was your inspiration? How did you decide on the statement you wanted to make?
MAXFOWLES: Both Paris and New York inspired our debut collection. The French are slightly more feminine in their way of dressing, while New Yorkers are very sharp in their fashion sense. The combination of the two set the foundation of our Fall 2012 collection. For our first collection we wanted to truly showcase the quality behind our designs. We incorporated a lot of leather detailing, which is inherent in most pieces this collection. We feel that nice leather can really enhance a product.
TG: In what ways are you translating the brand for Spring?
MAXFOWLES: For Spring 2013 we are staying very true to our background. The collection is inspired by Capri, Italy. We have always been in love with Capri and the many colors it epitomizes.
TG: What matters to you most as designers?
MAXFOWLES: Creating beautiful pieces that have longevity in a woman’s wardrobe.
TG: How would you define the style MAXFOWLES exemplifies? Who is the MAXFOWLES woman?
MAXFOWLES: She is a modern woman who loves the beauty and structure of clothing and exudes the elegance of an international well-traveled woman.
TG: What do you wish to achieve with MAXFOWLES?
MAXFOWLES: We would like it to be the next lifestyle empire, similar to Ralph Lauren.
TG: Where do you draw your inspiration from?
MAXFOWLES: Our travels and the women we see on the street.
TG: What are some of your favorite fashion websites? magazines? books?