FENDI Pop-Up Shop

Ever wanted to get an inside look into the magnificent world of FENDI? Ever wanted to do so while trying to pluck a bag-bug out of a carnival-esque machine? Lucky for us, starting this month we can all do just that.

Enter, the Fendi pop-up shop launching this month in the trendy Soho neighborhood of downtown Manhattan. Staking residence for the next 6 months, the 640 sq. ft. space is the perfect balance of tongue-in-cheek fun with the sophisticated style that any consumer would expect from the house of FENDI. Exclusive products from both vintage and current collections are on display, hanging from silver claws and perched inside luxury vending machines promoting the animated arcade theme that runs throughout the innovative space all while being surrounded by chic and ultra-luxe decor like vintage parquet floors, leather and silk-velvet furniture and exquisite chandeliers.

To keep the cheeky atmosphere alive, each month during it’s six month stay, the concept store will switch up the theme of the products being sold. To kick-off the opening of the space, Petites take the main stage while in the oncoming months it will transform to feature everything from menswear to furs and beyond. Of course the high-end brand known for its superb craftsmanship has stunning brick and mortar stores across the globe that you can shop til you drop in, but this limited time pop-up shop is completely unique onto itself, making it worth the trip to 122 Greene street even on the hottest and most crowded of NYC summer days.

Jillian Magenheim is a writer, editor and a digital media/PR consultant for fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and Instagram @jillianrose_m

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