– By Teresa Greenfeld –
Online shopping has its advantages (shopping in one’s pajamas at 2am being the biggest), but what it offers in convenience, it lacks in both immediate gratification, and sensory shopping – being able to touch, hold, and try-on.
Enter THE BAR, the brand new offline retail store from online accessory mecca BaubleBar
. The 500 square foot space, which looks more like your best friends apartment than a shop, is actually attached to BaubleBar’s corporate headquarters. In fact, all BaubleBar employees will trade off shifts working in THE BAR, which means you’ll get hands-on jewelry advice from the same bauble brains behind the site. They’ll even take shopping appointments – and private shopping parties.
Stocked with online favorites
as well as pieces exclusive to THE BAR, new jewels will be added constantly, with major stock rotations every couple of weeks. In other words, if you ever want to know where to find us, we’ll be regulars at THE BAR.
THE BAR at BaubleBar
230 Fifth Ave., Suite 610
New York, NY 10010
Open Monday-Friday 10am-8pm