Lines We Love: Jennifer Fisher Jewelry


- By Charles LaCalle -
        Carrie Bradshaw once said, “women come to New York for the two L’s, labels and love.” California native Jennifer Fisher is living that Sex and the City dream with her husband, two children, and her eponymous jewelry label. Ironically, Fisher also outfitted Kristin Davis’s character with necklaces and trinkets from her heart collection in the SATC movies. A former celebrity stylist, Fisher notes the difference between the two coasts, “In New York, people have their own sense of style.” As someone obsessed with fashion, she felt stifled by the laid back approach to dressing in California. Now, Jennifer Fisher makes the commute from her apartment in Tribeca to her design studio and showroom in Soho. I joked with Fisher about her likely status as the ‘hippest mom’ dropping her kids off at school in the morning, to which she humbly deferred to the other “fashion moms” at her school, “they’re much cooler than me.” Unlikely. ………………………………………………………………………………………………………………….
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Jennifer Fisher attempts to create “casual edge” for her customers. Initially designed for moms with an edge (ergo herself), the line has expanded to encompass a range of different audiences. Rihanna has worn Fisher’s rings while performing in fishnet stockings, and while email newsletter enthusiast, country singer, and actress Gwyneth Paltrow has donned Fisher’s large link chain. The celebrity endorsements happen organically.  Katy Perry wore a wring with a K on it during a photo shoot and liked it so much she would not give it back. “You can’t force it,” says the designer. ……………………………………
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Speaking with Fisher gives one the feeling that her company was somehow celestially preordained. “I just started making jewelry for myself. People would stop me on the street and my friends started asking me to make pieces for them,” stated Fisher.If you haven’t heard of Fisher’s line, you aren’t the only one. Fisher tries to keep the line exclusive to give her customers a special experience. Fisher, who interfaces directly with her customers, knows they are looking for something that “not everyone else has.”Her jewelry includes charms, pendants, shields, and crests, along with more traditional pieces. Cameron Diaz used to sport a J from her letter line. For the budget conscious shopper, Fisher also has an extensive lower-priced brass line. She’ll soon be introducing some cleavage chains into the mix. Her clients range from young girls who discover her line in Us Weekly to women in Saudi Arabia who love to wear her chunkier pieces under their burkas.You can find Fisher’s jewelry at Barney’s and on her own website.
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1. Large Cone Cuff, $190 each
2.  Hollow Peace Sign Charm, $350 for Large in 14k Gold
6.  Lightening Bolt Charm, $900 for Large in 14k Rose Gold
8.  Love Cuff, $7000 for Rose Gold
9. Cross Charm, $350 for 14k Yellow Gold
10. Small 3D Cone Earrings, $1200 for 14k White Gold
11.  2″ Organic Stud Cuff, $1100 each
12.  Stud Drop Earring,  $600
13. Stud Charm with Pave Diamonds, $1600 for 18k Gold
14. Pierced Ring, $280
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