Runway Review: BCBG Spring 2015

East met West on the runway in BCBG Max Azria’s SS15 collection. Bohemian, flowy silk dresses and floral scarf print pieces were tied up in Obi belts and layered with structured and wrap fronted jackets and vests that captured a simplistic minimalism.  Monochromatic pastel looks and a series of stark white on white showed neither trend is going anywhere anytime soon.  The look was soft, dreamy, and wholly emitting an exquisite casual elegance with beach hair to match.

On the technical side of things… doing something that no one has done before, by teaming up with RewardStyle and their program LiketoKnow:It, BCBG Max Azria was able to make eleven looks from their show immediately shoppable on INSTAGRAM with the help of some helpful front row goers (and some very clever technology).  Want to pre-order your own BCBG runway looks?  Click here and cross your fingers that your favorite style from this stunning collection is still available.  Happy shopping!

Photo Credit: Style.com

Sarah Bertness is a Brooklyn-based freelance writer covering the arts, music, fashion and culture. She has a love for all things avant-garde, late night rock and roll, wanderlust, and a good dose of fringe and gold sequins. You can follow her musings on Twitter and Instagram @sarahbertness.

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