- By Sarah-Leigh Wade -
Exclusive Paris-based retailer L’Eclaireur is dedicated to providing customers with a little break away from the norm. They’re turning a typical shopping trip into an experience with difference, it is a business built on exceptional customer service, discovery and blurring the lines between fashion and design.
Founders and artistic directors Armand & Martine Hadida pride themselves on their proven ability to spot trends, take risks when it comes to stock and utterly delight their customers. From conception of their first boutique on the Champs Elysée in 1980, the objective was to introduce emerging fashion brands to Paris; the very store name itself meaning “scout” in French.
Sat at the pinnacle of French fashion for three decades, the store was among the first to distribute cutting edge labels like Dries Van Noten and Ann Demulemeester. The last decade has seen several stores openings in Paris and one in Tokyo, specialising in men’s and womenswear, fragrance and stocking brands including Margiela, Valentino and Balmain, not to mention a sea of up-and-coming names and the odd curiosity.
Ground breaking store design and collaborations play an important part too in this pioneering retail offer. With the opening of their sixth store, on 40 rue de Sévigné 75003 Paris, the duo turned to Belgian Designer Arne Quinze. Quinze created a bespoke concept where walls made of wood, cartons, polystyrene and aluminium house a collection of luxury fashion, art and technology to create the most interactive of installations. The space received rave reviews, cementing itself as a must when visiting the iconic city for the fashion elite and enthusiasts alike. Most recently L’Eclaireur collaborated with Philippe Starck on the opening of “Le Royal Eclaireur”, inside of Royal Monceau Hotel while further expansion is planned in the middle of famed Saint Ouen flea market.
Based just outside London, Sarah-Leigh Wade is an editor and brand consultant working with trend forecasting organisations and international retailers, specialising in digital media. Sarah-Leigh launched her popular eponymous blog Sarah-LeighsStyleFiles.com in 2009 and is an advocate of emerging talent, vintage fashion and the arts. You can follow her on Twitter @SarahLeighW